This morning was beautiful – an azure sun cracked the inky blue of dawn, splitting the fading night into tangerines and magenta. Eventually, this gave way to blue, the volume and intensity of its clarity brought up as if with a mixing board’s slider.

“Morning!”, I said to a man in the lift. “Cold, isn’t it!”, he replied, before clutching his crossed elbows and rubbing them with a performative shiver. “Sure is”, I grimaced back, “but my goodness, what a beautiful morning!”.

Filling my cup with hot water in the work cafeteria, I wished the lady behind the counter a lovely day ahead. “You too”, she smiled, “although hopefully it warms up”. I couldn’t help it. “Me too… But what a stunning morning it is! Can’t wish this one away”.

I felt like Woody having a string pulled in my back, triggering pre-programmed dialogue. Rather than yelping, however, about a snake in my boot – without question, that would have been more interesting – I defaulted to Standard British Operating Procedure. The Weather.

In the infinitude of possible words we can string together, conjuring meaning about anything one could imagine, why, so often, do we default to something as self-evident as the weather? It does not help us learn more about someone. Nor does it ever really provide useful or interesting knowledge.

Two questions emerge: why do we small-talk, and why do we small talk about such a narrow set of topics?

The answer to the former? Because it is an essential facet of human interactivity. Every day, when no longer in isolated tribes and communities, we encounter many other conscious individuals of whom we know nothing. Cues are picked up. From their clothing, their expressions, from how they carry themselves, and other factors relating to unconscious biases.


But there are many things we remain ignorant of. Their background, their motivations, their threat-level; their personality, their cultural-hardwiring, and their internal operating system. Small talk is a fundamental tool for bridging this knowledge gap. A pinkie toe which we extend into the bathtub of uncertainty, testing the waters for what dangers may lurk within. 

In doing so, we intuit whether they are safe, approachable and trustworthy. But also the answers to more abstract questions, that are just as important. Are they playing from the same societal rulebook as I? Do we both share a mutual understanding of the normative game that we are both playing?

There is, of course, another side of this same coin which can be read under a more optimistic framing. As sociable beings, we want to engage with those around us. But not knowing who they are, what they know, or what they think about, we fear to share immediately our obscure and highly individual interests and obsessions. We are forced to go broader, casting a trawler-sized net with which to catch all possible interactivity.

This provides an answer to the second question: we talk about such few subjects so that we can widen our circle of possible connection.

As creatures evolved in atomised societies with infrequent novel interaction, we are often prone to be inward-looking. We make the fallacious assumption that everyone, everywhere, acts just like we do. Of course, this assumption is wrong. While people almost everywhere small talk, there are enormous differences between what they talk about.

In the U.K we so often default to the weather, as well as commuting, and general complaints of varying sorts. In Japan, weather, light compliments and health are fair game, whilst in the U.S., talk of sport, work and weekend plans dominates.

In Polynesian nations, I have been told that small talk revolves around family. People will gladly ask strangers what issues are happening in their family, or open up immediately about personal connections or familial disputes.

What explains this difference? It is a variation in normative societal values, a difference in what we deem to be the important value-based traits of a person.

In the U.K., our conversation is underwritten by our default to irony, reservedness and pessimism. Competitiveness, ambition and optimism abound in the U.S. and are thus reflected, whilst the traditional norms of respect and politeness of Japanese culture are accordingly represented in their small talk.

And in cultures dominated by a communitarian spirit, family is the sticking point on which we would be evaluated. Thereby, this is the point around which light conversation evolves. Unthinkable, in Britain, to begin regaling a stranger with stories of your second cousin’s extra-marital activities.

Geert Hofstede, a Dutch sociologist, spent much of his career attempting to create a metric-driven framework for understanding cultural differences. His six-point scale measures individualism, masculinity, power distance, uncertainty avoidance, long-term orientation, and indulgence. While such broad categorization risks oversimplification and stereotyping, it also provides valuable insights into how different societies function.

These cultural dimensions directly influence not just small talk, but how trust is built across societies. In the West, we often view direct, time-efficient communication as professional and trustworthy. Other cultures may see patience, relationship-building, and social rituals as the true markers of reliability.

I used to view small talk as a wasteful social formality, yearning instead for immediate depth in conversations. But this perspective missed its crucial role as a trust-building mechanism.

In a guest lecture I attended when studying for my Masters, the speaker told a story that stuck with me. Whilst proverbial, and a little twee when told in print, I think it illustrates this point nicely.

In his role as a deployment specialist for a German automotive manufacturer, he had orchestrated numerous factory launches across multiple greenfield markets. His latest venture brought him to the Middle East, to negotiate with a prominent industrialist who owned a manufacturing facility. Despite promising to meet at the airport, his prospective client arrived two hours behind schedule, citing family obligations.

Masking his frustration at the delay, the German executive maintained his composure, though he was anxious to inspect the facility and commence negotiations. His host, however, had other plans. Disregarding their already compressed timeline, he insisted on visiting his preferred coffee house, followed by an extended lunch at his brother’s establishment, all before any business discussions could begin.

As day turned to evening, the German found himself at the airport, his departure imminent and his mission seemingly unfulfilled. The apparent waste of a crucial business day had left him both frustrated and pessimistic. Yet, as they exchanged farewells, the factory owner clasped his hand warmly, smiled with a glint in his soft eyes, and spoke. “I can see you’re a good man. You have earned my trust. I look forward to doing business with you.”

To me, this story encapsulates just how small talk transcends mere pleasantry – it is a sophisticated tool for evaluating character and establishing trust. What might seem like inefficient socializing to one culture, could be an essential assessment of trustworthiness to another.

Understanding these cultural differences in small talk and trust-building doesn’t just facilitate better human interactions – it helps us map how culture impacts everything, from health and economics, to politics, business and art.

The world is a strange place – unpredictable, ever-changing, and full of infinite variation. To properly inhabit it in a manner both peaceful and proper, we should use whatever relationship-building tools we have at our disposal.

Sure, say the weather is rubbish. Complain about the state of the Picadilly Line. But never let your socially-performative grumbling actually get you down. And when the sun is shining with all it’s glory, for goodness’ sake – try and small talk about that instead.

I think we’d all be better off for it.

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